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北京沃尔玛百货有限公司
Sr. PR Manager, Channel Manageme
岗位职责:Support the PR Director to develop channel strategy to support the overall reputation enhancement for Walmart in China through strategic communication programs.Cultivate and maintain sound relationship with media/external stakeholders across the country, include but not limit to central/mainstream media, business/financial media, retail beat media/KOLs, business schools, analysts, etc.Develop compelling story angles and achieve visibility in print, broadcast, TV and online media outlets.Write clear and compelling pitch letters, press releases, by-lined articles, reports and other written materials in both Chinese and English. Maintain corporate website, Wechat account and other social platforms. Organize media interviews, media roundtables, press conference, media tours and other corporate level events.Manage 3rd-party vendors, i.e. media monitoring agency, PR agency, production vendors, etc.任职要求:Strong belief in corporate values with strong sense of FCPA, Ethics and ComplianceBachelor degree or above major in communications, journalism, marketing, or related fieldsAt least 5-8 years in public relations, preferably in PR agency or MNCs in retail or FMCG sectorsStrong communications skills both verbally and in writingA good thinker also strong in executionResult-oriented, positive and proactive mind set with great adaptability A team player and good people skill and can work in a dynamic environment, i.e. cross-teams/functions/formatsExcellent MS office skills, i.e. MS Outlook, Word, Excel and PowerPoint, and a heavy user of social media.
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